Sony ZV-E10 II review: buy or skip?

What the Sony ZV-E10 II does well

The headline: compact APS-C camera with flip screen for creators. Key specs: Sensor: 26 MP APS-C; Video: 4K 60p; Stabilization: Digital; Weight: 0.8 lb. In our list it is the pick for: vloggers. It usually sells for $899–$999.

Who it suits: people who make YouTube or TikTok videos.

The trade-offs

Good: flip screen, great video, light. Not so good: no viewfinder, no IBIS. Read the skip-if line before you order: skip it if you want a viewfinder or in-body stabilization.

What to buy instead

Instead, consider the Nikon Z50II ($899–$999): affordable APS-C with Nikon's newer autofocus. Better if you want an affordable step-up camera.

Instead, consider the Canon EOS R10 ($879–$979): easy, fast beginner camera. Better if you are upgrading from a phone.

Instead, consider the Canon EOS R50 ($679–$799): small, easy camera with great colors for first-timers. Better if you are new to cameras and want easy, good photos.

Before you buy

Autofocus with eye tracking keeps people and pets sharp. Lens system: check prices of the lenses you will want. Video: 4K without heavy crop and a flip screen matter for vloggers.

US buyer tip

Buy from authorized dealers so you get the US manufacturer warranty; gray-market cameras are cheaper but unsupported.

Prices on Amazon.com move in a pattern. The deepest cuts land on Prime Day in July, Prime Big Deal Days in October and the Black Friday to Cyber Monday week, with smaller drops around Presidents Day, Memorial Day, the Fourth of July and back-to-school. Judge a deal against the usual price we show, never against the crossed-out list price.

Order from Amazon itself or the brand's official storefront so the US manufacturer warranty applies, keep your order confirmation and register the product with the brand. Most items can be returned within 30 days, and holiday purchases often get an extended return window into January.