Samsung S90F OLED 77 inch review: buy or skip?

Buy8.7/10 research score

Quick answer

Buy it, if you want a 77-inch OLED without paying flagship prices. Why: large QD-OLED at a lower price than flagship 77-inch OLEDs. The catch: no Dolby Vision.

By Buyrskip Editorial Team Updated November 2, 2026 1 min read

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Our verdict on the Samsung S90F OLED 77 inch

Buy it if: you want a 77-inch OLED without paying flagship prices.
Skip it if: you need Dolby Vision.

Best for: Big-screen OLED value
Key feature: Large QD-OLED at a lower price than flagship 77-inch OLEDs
Typical price: $2,299–$2,999

Check Price on Amazon Paid link

Key specifications

Panel	QD-OLED
Refresh rate	144 Hz
HDMI 2.1 ports	4
Sizes	42–83 inch

Who should buy it, and who should skip it

A good fit if you

you want a 77-inch OLED without paying flagship prices
value big screen
can spend around $2,299–$2,999

Skip it if you

you need Dolby Vision
mind this: no Dolby Vision
mind this: reflective screen

Pros and cons

Pros

Big screen
Bright QD-OLED
Four HDMI 2.1
Great for games

Cons

No Dolby Vision
Reflective screen

The verdict in one breath

The Samsung S90F OLED 77 inch is an OLED TV we would point most people to. What earns it the buy: large QD-OLED at a lower price than flagship 77-inch OLEDs. In our list it is the pick for: big-screen OLED value.

Reasons to buy

Big screen
Bright QD-OLED
Four HDMI 2.1
Great for games

Reasons to skip

No Dolby Vision
Reflective screen

The specs that matter

Panel: QD-OLED
Refresh rate: 144 Hz
HDMI 2.1 ports: 4
Sizes: 42–83 inch

Worth knowing

At 77 inches the S90F is often one of the cheapest QD-OLED options.

Buy it or skip it?

Buy it if you want a 77-inch OLED without paying flagship prices. Skip it if you need Dolby Vision; the Sony Bravia 8 II 65 inch is the better buy then. Everything else is in our list of the best OLED TVs.

Alternatives worth considering

Sony · OLED TVs

Sony Bravia 8 II 65 inch

Buy it if you watch lots of movies and want accurate color.

Verdict: Buy
Best for: Movie lovers
Typical price: $2,299–$2,999

Pros

Superb processing
Rich QD-OLED color

Cons

Only two HDMI 2.1

Check Price on Amazon Paid linkRead our review

Samsung · OLED TVs

Samsung S95F OLED 65 inch

Buy it if your room has windows facing the TV.

Verdict: Buy
Best for: Glare-free OLED
Typical price: $2,499–$3,399

Pros

Glare-free screen
Very bright

Cons

No Dolby Vision

Check Price on Amazon Paid linkRead our review

Frequently asked questions

Should I buy the Samsung S90F OLED 77 inch?

Buy it, if you want a 77-inch OLED without paying flagship prices. Why: large QD-OLED at a lower price than flagship 77-inch OLEDs. The catch: no Dolby Vision.

When should I skip it?

Skip it if you need Dolby Vision. The Sony Bravia 8 II 65 inch is the better buy then.

What does the Samsung S90F OLED 77 inch cost?

Usually $2,299–$2,999 on Amazon.com. It tends to dip during Prime Day and Black Friday.

Buyrskip Editorial Team

Part of the Buyrskip research team. We compare specifications, documentation and real-world trade-offs so you can decide faster.

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Samsung S90F OLED 77 inch: the full buy-or-skip review

Is the Samsung S90F OLED 77 inch worth buying? Short answer: buy it, if you want a 77-inch OLED without paying flagship prices. This review explains what this Samsung model gets right, where it falls short, what it usually costs in the US and which OLED TV to buy instead if it is not the right fit for you.

What the Samsung S90F OLED 77 inch does well

The headline: large QD-OLED at a lower price than flagship 77-inch OLEDs. Key specs: Panel: QD-OLED; Refresh rate: 144 Hz; HDMI 2.1 ports: 4; Sizes: 42–83 inch. In our list it is the pick for: big-screen OLED value. It usually sells for $2,299–$2,999.

At 77 inches the S90F is often one of the cheapest QD-OLED options.

The trade-offs

Good: big screen, bright QD-OLED, four HDMI 2.1, great for games. Not so good: no Dolby Vision, reflective screen. Read the skip-if line before you order: skip it if you need Dolby Vision.

What to buy instead

Instead, consider the Sony Bravia 8 II 65 inch ($2,299–$2,999): QD-OLED with Sony processing for the most natural movie picture. Better if you watch lots of movies and want accurate color.

Instead, consider the Samsung S95F OLED 65 inch ($2,499–$3,399): QD-OLED with a matte anti-glare finish and very high brightness. Better if your room has windows facing the TV.

Instead, consider the LG G5 OLED 65 inch ($1,999–$2,999): very bright four-layer OLED panel for movies in any light. Better if you want the best OLED picture and have the budget.

Before you buy

Brightness: newer panels (LG G-series, Samsung S95, Sony Bravia 8 II) are far brighter than older OLEDs; buy those for sunny rooms. Burn-in: modern OLEDs shift pixels and refresh panels automatically; normal TV and gaming use is not a real risk. Gaming: four HDMI 2.1 ports with 4K 120 Hz and VRR matter if you own more than one console.

US buyer tip

OLED prices drop most between Black Friday and the Super Bowl; last year's model is often 30–40% cheaper than the new one with nearly the same picture.

Prices on Amazon.com move in a pattern. The deepest cuts land on Prime Day in July, Prime Big Deal Days in October and the Black Friday to Cyber Monday week, with smaller drops around Presidents Day, Memorial Day, the Fourth of July and back-to-school. Judge a deal against the usual price we show, never against the crossed-out list price.

Order from Amazon itself or the brand's official storefront so the US manufacturer warranty applies, keep your order confirmation and register the product with the brand. Most items can be returned within 30 days, and holiday purchases often get an extended return window into January.