Apple TV 4K (Wi-Fi + Ethernet)
Best for Ad-free, fastest
Typically $149
Check Price on Amazon Paid linkQuick comparison
| Feature | Apple TV 4K (Wi-Fi + Ethernet) | Roku Ultra (2024) |
|---|---|---|
| Verdict | Buy | Buy |
| Typical price | $149 | $99 |
| Best for | Ad-free, fastest | Best Roku |
| Key feature | Fastest streamer with Ethernet, Thread and no ads | Fastest Roku with Wi-Fi 6, Ethernet and a backlit remote |
| Resolution | 4K | 4K |
| Dolby Vision | Yes | Yes |
| Wi-Fi | Wi-Fi 6 | Wi-Fi 6 |
| Ads in menu | No | Yes |
| Where to buy | Check Price Paid link | Check Price Paid link |
Main differences
Resolution
Apple TV 4K (Wi-Fi + Ethernet): 4K; Roku Ultra (2024): 4K.
Dolby Vision
Apple TV 4K (Wi-Fi + Ethernet): Yes; Roku Ultra (2024): Yes.
Wi-Fi
Apple TV 4K (Wi-Fi + Ethernet): Wi-Fi 6; Roku Ultra (2024): Wi-Fi 6.
Ads in menu
Apple TV 4K (Wi-Fi + Ethernet): No; Roku Ultra (2024): Yes.
Why buy it
Apple TV 4K (Wi-Fi + Ethernet): fastest streamer with Ethernet, Thread and no ads; Roku Ultra (2024): fastest Roku with Wi-Fi 6, Ethernet and a backlit remote.
Made for
Apple TV 4K (Wi-Fi + Ethernet): ad-free, fastest; Roku Ultra (2024): best Roku.
Usual price
Apple TV 4K (Wi-Fi + Ethernet): $149; Roku Ultra (2024): $99.
Which should you choose?
Choose the Apple TV 4K (Wi-Fi + Ethernet) if you
- you want the fastest, cleanest streaming experience
- value no ads
Choose the Roku Ultra (2024) if you
- you want the best Roku with every format
- value fast
If neither feels right
Neither is the only answer. See every model we would buy (and the ones we would skip) in our list of the best streaming devices.
Not sure about either? Consider these
Apple · Streaming Devices
Apple TV 4K (3rd Gen)
Buy it if you want the smoothest experience, especially with an iPhone.
- Verdict
- Buy
- Best for
- A clean, ad-free interface
- Typical price
- $119–$149
Pros
- Very fast
- Ad-free interface
Cons
- Expensive
Google · Streaming Devices
Google TV Streamer
Buy it if you use Google services and want a fast box with a findable remote.
- Verdict
- Buy
- Best for
- Android homes
- Typical price
- $89–$99
Pros
- Fast
- Matter and Thread hub
Cons
- Recommendations include ads
Frequently asked questions
Apple TV 4K (Wi-Fi + Ethernet) or Roku Ultra (2024): which should I buy?
Buy the Apple TV 4K (Wi-Fi + Ethernet) if you want the fastest, cleanest streaming experience. Buy the Roku Ultra (2024) instead if you want the best Roku with every format.
Is the price difference worth it?
The Apple TV 4K (Wi-Fi + Ethernet) usually costs $149 and the Roku Ultra (2024) $99. Pay more only if the differences above matter to you.